"Minimalist design has been in vogue for decades. But when did we become enamored of the stripped-down business practice? When did business really start to leverage the power of less?"

"Google has led the way here. Remember the first time you landed on that spare, slightly dorky page, with just a multicolor logo and an empty box? We take it for granted now, but at the time it was revolutionary; every other search portal was competing to cram as many links, categories, ads and blinking gifs into 800×1200 pixels as it could. How, we asked, could a site with nothing on it make any money? How long will it be around?"

“While Twitter has created practically an entire category out of the tiniest of business plans, think how many other industries could benefit from embracing the power of less. Health care is an industry crushed by the weight of its complexity, but even in that sector there are upstarts like Hello Health that are getting back to basics and providing more convenience, access and effectiveness by doing dramatically less.”

"…As budgets come back, will we rush to return to the bloated, over-featured products and services we enjoyed before we were forced to make do with something simple? Now that I've flown Southwest and discovered that I can change my flight with three clicks of the mouse and no change fees, will I really go back to United? For businesses and consumers alike, the mantra of less may have gotten a leg up from necessity, but it will continue to climb on the footholds of choice. The genie is out of the bottle. Embrace the power of less."

via Forbes

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