Steve Rubel posted this morning that your address book is the next great social network.  I couldn't agree more. 

I believe over the next three years social networks will be turned inside out.  You will be at the center.  You will be able to use all kinds of social objects to interact with your friends the way you do now on facebook/twitter etc.  You won't "join" networks.  They will form around you based on what you happen to be interested in at any given moment.  Think of it this way: Right now a lot of people tag stuff.  They comment, they post, and they tweet.  What if, based on all your communications and actions, the net was smart enough to build you your own "implicit tag cloud" (with your permission and overall control, of course).  This implicit understanding about you would be fluid and would reflect you at any given moment.  It would provide you with information that was timely, relevant and valuable.  I'm not just talking about coupons delivered to your mobile based on your location, or knowing that 10 other people are near you or getting fed a fire hose of status updates that are 99.8% crap.  I'm talking about having conversations with real people and getting information that can make your day better, easier, more productive and yes, enjoyable. 

People want relevancy. Relevancy can only happen with intelligence.  And intelligence only comes when real people are communicating with other real people. 

Posted via email from mfsmillie’s posterous